globe
Type
Chapter
Author(s)
Geoffrey A. Moore
Page start
11
Page end
31
Web address
https://contentstore.cla.co.uk/secure/link?id=...

Is part of Book

Title
Crossing the chasm: marketing and selling disruptive products to mainstream customers
Author(s)
Geoffrey A. Moore
Date
2014
Publisher
HarperBusiness, an imprint of HarperCollins Publishers
Pub place
New York, NY
Edition
Third Edition
ISBN-10
0062292986
ISBN-13
9780062292988