TY - JOUR TI - 'Marketing Mix, Not Branding' [in] Asian Journal of Business and Management Sciences JF - Asian Journal of Business and Management Sciences AU - Riaz, Waheed AU - Tanveer, Asif UR - http://www.ajbms.org/journal_abstract.php?c_id=130 PY - 2012 EP - 52 SP - 43 SN - 2047-2528 IS - 11 VL - 1 ER -