13
The urban pulse of the global South:
the case of Cali, Colombia
Lina Martínez
Introduction
his chapter provides an insight into life in a traumatized city. It documents
changes in Cali, Colombia as an example from the research frontier of cities of the
global South and especially cities in the traumatized South.
he chapter highlights and aims to ill at least two gaps. he irst is the lack of
studies on large metropolitan areas in South America; the lack of data to conduct
academic studies on city development is a major issue. Governments invest little
into research on urban problems, and most academics do not have the resources
to undertake studies of this magnitude. he data available in most of the cases is
aggregated, and micro-analysis at a city level is rare. In this study, information combining diferent sources is presented to provide a detailed picture of a traumatized
city that has been trying to overcome a history of violence and drug-traicking.
Second, the study provides a combination of objective and subjective data that is
an uncommon mix. In this analysis, objective data is used to show how the quality of life in Cali has changed over the last years, and comparisons are made with
Bogotá and Medellín, the other major cities in Colombia. he analysis also helps
one to understand the evolution of two cities that have been heavily impacted by
crime and drug-traicking. During the 1980s and 1990s, Cali and Medellín were
famous for their cartel wars, high rates of homicide and the brutality of the drug
business. his chapter of recent Colombian history has been portrayed in countless
documentaries, books, movies and series. he other story, the one of the evolution
of quality of life after such a high rate of violence is less well known to the public.
he analysis also uses subjective data. he main focus here is to portray the levels
of life satisfaction or happiness of three distinctive segments of Cali’s population. Original – and very uncommon – data are used to show that in Cali every
strata of the population, no matter how poor, register happy and satisied lives.
Happiness in Cali contrasts with high levels of crime, poverty and questionable
public administration. It seems counterintuitive to expect to have a content population with all the odds against a happy life. his case calls for a revision of our
understanding of happiness in traumatized cities.
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Searching for heaven’s outpost
Glaeser (2011) airms that cities are the safest, greenest and most attractive places
to live in. his was not true in Cali during the 1990s. In one decade, the city had to
confront the largest mortgage crisis in the country, economic liberalization and
drug-traicking violence. All these factors combined to weaken local governments
and institutions, spread violence to nearby municipalities and make the city incapable of confronting social issues like poverty and equality (Otero, 2012).
Violence was the most serious problem in the city. Generally speaking, in Colombia
there are two sources of violence: drug-traicking, which occurs mostly in urban
contexts, and civil armed conlict, which is heavily concentrated in rural areas.
Cali has had to deal with both. During the 1990s Cali was amongst the ten most
violent cities in the world, with an urban homicide rate of more than 90 per 100,000
habitants per year. his was the result of drug-related violence (Otero, 2012; World
Bank, 2002). he armed conlict violence penetrated the city through the permanent inlux of displaced populations from the Paciic region. In 1990 the city had
about 1.7 million habitants, and by 2015 the population had grown to about 2.4 million. Almost half of the population growth is due to the resettlement of large population groups afected by conlict in rural areas. hese migration lows have created
social tensions and have widened inequality in the city, as economic opportunities,
already scarce, became a privilege for a few. Newcomers had to access the informal
economy to earn a living (Poveda, 2011).
During the decades of the 1990s and 2000s, local authorities were unable to manage
the city. hree elected majors were recalled due to allegations of corruption or
irregularities in the election process. he absence of leadership meant there was
little progress towards economic growth and poverty alleviation (World Bank,
2002). On top of this, the 1998 inancial crisis hit Colombia hard, and Cali sufered
the most. Central government lacked resources to overcome the crisis; then international creditors imposed an austerity plan on the city (Echavarría et al., 2002;
World Bank, 2002).
Cali is now overcoming some of these problems. Violence is down to historical
lows, public administration has strengthened, and there are important investments in poverty alleviation policies. he economy in the region has also been
reactivated (Escobar et al., 2013). In terms of city panning, several revitalization
plans, including a mass transit transportation system, territories for social inclusion (Territorios de Inclusión y Oportunidades, TIOS) implemented in the most
impoverished districts of the city, environmental programs and parks and renovation, are in place (Plan de desarrollo municipal, 2012–2015 – see Alcaldía de Cali,
2012).
Cultural industries are emerging and playing a central role in the reconstruction
of a broader identity of the city. Cali, is the “world capital of salsa music” and no
other city in Colombia has being able to create as distinctive a characteristic as the
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salsa culture. hrough this cultural identity Cali has been able position itself as
cultural hub within a modern and globalized society (Wade, 1995; Waxer, 2010).
With tropical weather and countless cultural venues for salsa music there is a new
economic resurgence, an increase in security and urban renovation. Cali is being
rebranded as “heaven’s outpost” in the global South.
Improving quality of life
Seventy-six percent of the population of Colombia live in urban areas (World Bank,
2014). Bogotá, Medellín and Cali are the three major cities and their combined
population is more than 12 million habitants (DANE, 2015). Over 34 percent of the
total urban population live in these cities.
Bogotá is the capital and largest city in the country. Twenty-four percent of total
GDP in 2012 was produced in the capital (Banco de la República, 2013) and 38
percent of the working population resides there (DANE, 2015). Cali and Medellín
are similar in size and economic activity. Both cities have a population of about
2.4 million habitants. In 2012, the regions where Cali and Medellín are the capitals
(Valle del Cauca and Antioquia) contributed to 4.1 and 4.3 percent of total GDP,
respectively. Besides sharing similar economic and demographic characteristics,
Cali and Medellín sufered the drug trade violence of the 1980s and 1990s. he
cartel wars created high homicides rates, unemployment, poverty and weak institutions (Rocha, 2000; Vargas, 2005).
he decade of the 2000s provided the opportunity for Cali and Medellín to overcome a deep economic crisis and rebuild the cities to make them more equitable
and livable. During this time there was an uneven resurgence of both cities despite
their similar conditions. hree dimensions provide a picture of how these cities
have advanced (or stagnated) in institutional strengthening and quality of life over
the years: security, social investment and iscal performance. he numbers show
that urban development is not a homogenous story across the country.
Security
Cali and Medellín are the most violent cities in Colombia. During the decade of the
1990s and the early 2000s they were amongst the most violent places in the world
(Llorente, 2005; Restrepo and Osorio, 2011). Even though security has signiicantly
improved due to the interventions of central and local governments, it has proved
challenging to reducing crime to the average levels of cities with similar characteristics in the South. Two factors explain this diiculty. On the one hand, the competition for control over drug markets generates high homicide rates in urban areas.
On the other hand, the growth of criminal activity (related with drug-traicking)
has taxed the limits and abilities of law enforcement institutions (Gaviria and Vélez,
2001).
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A RESEARCH AGENDA FOR CITIES
Homicides per 100,000 habitants
100
90
80
Cali, 66
70
60
50
Medellín, 27
40
30
20
10
0
Sources:
Bogotá, 17
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Cali Cómo Vamos (2014), Medellín Cómo Vamos (2014), Bogotá Cómo Vamos (2014).
Figure 13.1
Homicides rate per 100,000 habitants 2004–2014
Figure 13.1 shows the trend of homicide rates. During the past decade Cali was the
most violent city in the country, with an average of 77 homicides per 100,000 habitants every year. From 2009 to 2013, the trend has remained stable. Medellín also
reported high rates, but the average over the same period is lower, 52 homicides per
100,000 habitants per year. During the period 2008–2010 Medellín experienced a
serious increase of violence due to wars within illegal armed groups ighting to control territory for drug-traicking (Cotte, 2011; Medina et al., 2011). Bogotá presents
homicide rates similar to other major cities in the region, averaging 21 homicides
per 100,000 habitants per year (Cotte, 2011). In all cases 2014 was a year of historically low homicide rates.
Homicide rates have declined over the past years. Nevertheless, streets assaults and
thefts have increased in all major metropolitan areas in the country. In Bogotá petty
crime is soaring: between 2008 and 2014 this indicator increased by 40 percent. Cali
and Medellín also present a similar but less accentuated trend. Street assaults and
petty crime have become the most sensitive issue in major cities. During the past
years, the perception of unsafety has increased and citizens declare themselves to
feel more insecure walking in the streets (Bogotá Cómo Vamos, 2014; Cali Cómo
Vamos, 2014; Medellín Cómo Vamos, 2014). In Cali, 31 percent of individuals surveyed declared that one family member or friend of the interviewed was assaulted
or was a victim of street theft during the past year (CaliBRANDO, 2015).
Given the dimension of crime activity, local governments have to divert an important share of public resources into making cities safer, particularly in Cali, a much
more violent and unsafe city than Medellín and Bogotá. Despite all the eforts and
resources invested in security, the improvement over the years has been modest, at
least when compared to Medellín.
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Social investment and progress
Poverty, lack of accumulation of human capital, stagnated economic growth and
scarce employment opportunities are amongst a larger list of factors associated with
violence in urban settings (Fajnzylber et al., 1998; Tadjoeddin and Murshed, 2007).
Crime and violence are identiied as the major public policy topics in Colombia.
Central government and, particularly, local governments in Medellín and Cali have
had to incur many public costs related to policing, prevention, criminal justice and
prison systems. his has a direct efect on what government is able to do on other
fronts like city planning, economic growth and social intervention (Soares and
Naritomi, 2010). Scarce resources are diverted to security.
Although Cali and Medellín have, generally speaking, similar characteristics and
problems, Medellín invests a higher proportion (and with better outcomes) on
social policies than Cali. Figure 13.2 presents the evolution of the index of society
progress, which is a composite measure of how cities are doing in terms of education, poverty reduction, health and wellbeing, afordable housing, safety, environment, social inclusion, water, sanitation and democracy. his index classiies cities
from low to high. Compared to Medellín and Bogotá, Cali has stagnated, and the
progress made over the past years is minimal.
Compared to Bogotá and Medellín, Cali has the highest rates of poverty (19%),
informal economy (46%) and unemployment (11%) for 2014.
Cali
Medellín
Bogotá
80
70
60
50
40
30
20
10
0
2009
2010
2011
2012
2013
2014
Source: Aranibar et al. (2015). Índice de Progreso Social.
Figure 13.2 Index of society progress 2009–2014
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Fiscal performance
In 2002 the World Bank provided technical assistance to Cali’s local government
aimed at designing a “city development strategy.” One of the major conclusions of
this assistance was that Cali lacked the iscal and human resources to execute many
of its policies (World Bank, 2002). One of the reasons for this claim was the inability of the city to collect local taxes and proit from public companies such as sanitation, water supply and telecommunication companies, which are one of the main
sources of revenue for local investment. Figure 13.3 presents data on government
per habitant revenue and spending during the period 2007–2011. Surprisingly,
Medellín is the city with the highest revenue per habitant amongst major cities in
Colombia, even above Bogotá. Spending per habitant is also the highest, amounting to US$660 per habitant during 2007–2011. Likewise, Medellín is the city with
major investment in poverty reduction, education and urban development, which
relects a responsible iscal policy as well as the ability to capture central government resources for developing projects (Muñoz, 2013).
It is important to stress that Cali and Medellín are very similar in terms of size and
economic dynamic. Moreover, they share a similar history of the violence and institutional corruption that made Colombia infamous during the 1990s. he important
diferences between Cali and Medellín on iscal performance and social investment
are an issue understudied in the literature.
Cali reports the lowest per habitant revenue and spending, even lower than midsize cities (fewer than 400,000 habitants) in the country. Two factors explain the
800
700
600
2007
2008
2009
2010
2011
500
400
300
200
100
0
Revenue
Bogotá
Note:
Spending
Revenue
Spending
Revenue
Medellín
Spending
Cali
*Calculated on an exchange rate of 2000 pesos Colombian to 1US$.
Sources: Revenue per habitant: Muñoz (2013, Figure 1). Spending per habitant: Redes ciudades como
vamos, informes de calidad de vida Bogotá, Medellín y Cali.
Figure 13.3
Revenue and spending per capita in US dollars* 2007–2011
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poor iscal performance of the city. First, one of the revoked elected majors outsourced local taxes collection in 2005 to a third party. his contract became a
permanent basis for corruption claims (El Tiempo, 2012). Second, Emcali, the
public services company (which is the main source of local revenue), came close
to bankruptcy in 2000 and central government intervened for 13 years (El País,
2013). By 2013, a new administration tried to recover public inances. Collection
of local taxes and control of Emcali allowed the city to improve iscal performance
(El País, 2015).
Poor and rich equally happy?
he objective data presented in this analysis shows that Cali has stagnated compared to the two other large cities in the country. Lack of improvements made over
the past years in safety, social investment and iscal performance indicate that the
city is struggling to catch up with the demands of modern cities. here have been
some improvements over the last administration, but it is too early to detect a
major change. Cali has not being able to overcome its violent past as Medellín has
done, despite sharing similar problems and economic dynamics.
Objective data only allows the presentation of a partial picture of societal progress.
An important dimension of urban policy is how satisied or happy are the people
who inhabit the space (Florida et al., 2013; Goldberg et al., 2012). Cali may not
come irst in terms of government performance, but its habitants are as happy and
satisied with their lives as residents of Bogotá and Medellín. he national quality
of life survey showed that in 2014 a large share of Cali’s residents declared that they
were satisied or very satisied with their lives (85 percent); in Medellín and Bogotá
the proportion is very similar, 89 percent and 86 percent, respectively (DANE –
ECV, 2014).
To portray happiness and life satisfaction in Cali, data from three distinctive groups
in the city was used, waste pickers, street vendors and the general population, who
were asked to rate, on a scale of 1 to 10, how satisied they were with their lives.
Results show that in Cali, socioeconomic conditions, even for the poorest, are not
determinants of living a happy and satisied life.
Data for the general population comes from CaliBRANDO (2015), a population
survey statistically representative for gender and socioeconomic strata of the city
(n = 1,206). Information for street vendors comes from a direct survey of informal vendors in downtown Cali in 2014 (n = 527). he numbers for waste pickers
comes from census data on trash collectors in 2015 (n = 3,109). Information on
these three groups was collected for diferent purposes, but the question of life
satisfaction was formulated in the same way. To capture the levels of life satisfaction the following question was asked of the three groups: “on a scale of 1 to
10 how satisied are you with your life?” When the score was lower than 10, the
survey inquired “what do you need to have a completely satisied life?” Table 13.1
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Table 13.1
Characteristics of waste pickets, street vendors and the general population
Age (years)
Educational level – higher education (%)
Lower SES (%)
Married or living with a partner (%)
Number of children
Age irst child
Income – less than minimum wage* (%)
Observations
Note:
Waste pickers
Street vendors
General
population
44.0
1.5
97.5
44.2
3.1
21.0
87.3
3,109
41.9
6
82.7
51.9
2.9
21.1
40.8
527
38.2
41.9
51.0
43.5
2.2
23.1
24.2
1,204
*Less than US$322,175.
Sources: General population: CaliBRANDO, 2015 database; Street vendors: socioeconomic proile of
street vendors of Cali, 2014 database; Waste pickers: census of waste pickers of Cali, 2015 database.
presents socioeconomic information. Waste pickers are poorest. Eighty-seven
percent earn less than the minimum wage, 97 percent live in the most deprived
and violent areas of the city1 and only 1.5 percent have been able to study any type
of post-secondary education.
Despite clear diferences between them in terms of income, education and the
quality of the neighborhood where they live (measured through SES), all of them
report living happy and satisied lives. Figure 13.4 shows the results. For all groups,
people declared being very happy with their lives. As expected, waste pickers are
the least satisied, but more than 50 percent of them rate their life satisfaction over
8 (on a 1–10 scale). here are no diferences between street sellers and the average
Caleño, despite the clear gap in several other domains of urban life.
he bourgeoning literature on happiness and life satisfaction (Alesina et al., 2004;
Bok, 2010; David et al., 2013; Delle Fave, 2013; Easterlin, 2001; Layard and Layard,
2011; Van Praag and Ferrer-i-Carbonell, 2008) has led to three main conclusions:
1) rich people are, generally speaking, happier than poor people; 2) people tend to
declare that more money would make them happier; and 3) individuals tend to be
less happy when inequality is high.
In Cali a diferent pattern is found for at least one of these indings. Generally speaking, the data on life satisfaction shows that there is a linear relationship with income
and life satisfaction, which adheres to the body of research that claims that people
get happier as their income increases. However, a caveat is necessary: all of them
report high levels of satisfaction, at least higher than levels reported in developed
countries.
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177
General population
Street vendors
50
Waste pickers
%
40
30
20
10
0
1
2
3
4
5
6
7
8
9
10
Life satisfaction scale
Sources: General population: CaliBRANDO, 2015 database; Street vendors: socioeconomic proile of
street vendors of Cali, 2014 database; Waste pickers: census of waste pickers of Cali, 2015 database.
Figure 13.4
Life satisfaction for general population, street vendors and waste pickers in Cali
People tend to declare that more money will make them happier (Bok, 2010). his
is also true in Cali for all groups. To the question “what do you need to be completely satisied with your live” it is found that money, or the things money can buy,
is the missing piece to be completely happy. Twenty-ive of waste pickers declared
that they will be completely happy if the own a house, 17 percent consider that they
need a stable job and 11 percent would like to have better health conditions. Street
vendors have similar preferences: 20 percent would like to have more money, 11
percent want a better job and 5 percent wants to improve their health. he average
Caleño looks for more money (11 percent), better employment (5 percent) and
house ownership (5 percent). Is very interesting to ind that preferences are quite
similar despite their conditions. his may suggest that in Cali, rich and poor are
stuck on a hedonic treadmill (Bok, 2010).
One major inding in the literature of life satisfaction is that individuals tend to be
less happy when inequality is high (Alesina et al., 2004; Graham and Felton, 2006).
Cali is a very unequal city and the opportunities are not equally distributed within
the population. If even the poorest declare themselves happy, it is due to other
types of factors diferent from income and the consumption of durable goods. It
could be that social relations, family and personal factors may be more relevant
when explaining what makes people happy (Rojas, 2011).
On the surface, it seems that everyone is getting a high share of happiness in
Cali. However, there is a limit. A recent analysis conducted in the city shows
that behind the general perception of content there are important diferences
by gender. Women, at a much higher rate than males, are negatively afected
by several issues like mental health, perception of poverty and job instability.
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Moreover, this analysis reveals that compared to personal subjective wellbeing,
satisfaction with city government performance is much lower (Martínez and
Short, forthcoming).
here is little information on how crime and poverty can afect the perception of
happiness. However, there are studies conducted in Colombia showing how crime
can negatively afect life satisfaction. In Medellín, for instance, it was found that
homicides and robbery negatively afected perceptions of life satisfaction (Medina
and Tamayo, 2012). Nevertheless, the efect was not even across all residents, and
some types of crime (i.e. robbery, homicide, home burglary) had a diferent efect
on life satisfaction. In Bogotá the perception of insecurity seems to be more relevant for life satisfaction. his perception increases with the many cases reported
in the media of petty crime and home burglary, rather than households’ direct
victimization (Romero, 2014).
Life satisfaction has been extensively studied, and the literature on developed
countries abounds. However, little is known of this dimension in the global South,
particularly in terms of its connections with crime and victimization given that
Latin America is one of most violent regions in the world (Luhnow, 2014).
Development in this area is necessary. he increase of criminal activity in the global
South and the limits that violence imposes on government performance call for a
more active research agenda in the region.
Conclusions
Colombia as a whole is a very violent country. More than 50 murders per 100,000
inhabitants per year have been reported during most of the last 25 years. In other
countries in the region the rate is below 10 homicides (Gaviria et al., 2010). Cali
is the most violent city in a violent country. During the 1980s and 1990s Cali and
Medellín were quite similar; in both cities the drug-traicking, and violence related
to this business, penetrated and corrupted all social and political institutions.
Nowadays, Medellín has been able to manage building a better place to live for their
habitants, while Cali has stagnated.
Objective data presented in this chapter shows how the quality of life of the three
largest cities in country has evolved in the recent past. Compared to Medellín
(a similar city), Cali has shown shallow progress. Nevertheless, Cali is trying
to become a global city. here is a new coherence in the city that constructs
new narratives, including greener spaces, better urban planning and better
governance.
he people in the city are happy, no matter how poor they are. Waste pickers, street
vendors and average individuals show similar levels of life satisfaction. On the
surface it seems that happiness is equally distributed.
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his work attempts to start building a body of research on urban life in the global
South. here are so many issues that make cities in this region unique cases: violence, poverty, informal jobs and happy people. Cali its in this proile. he analysis
presented is original in diferent ways. It combines objective and subjective data at
a city level. Most of the literature focuses only on objective or subjective data and
analyses are conducted at country level.
NOTE
1 Socioeconomic strata (SES) is calculated using geographical information. Cities in Colombia are divided into 6
socioeconomic strata, 1 is the poorest, 6 is the richest. Lower SES comprises people living in neighborhoods in 1 and
2 of the socioeconomic strata.
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