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  1. Resource List 45 items
    1. Week 0 - Welcome and Outline 3 items
      1. Encyclopedia of Tourism - SpringerLink (Online service) 2016 (electronic resource)

        Book 

    2. Week 1 - Marketing and tourism marketing 9 items
      1. Core Readings 5 items
        1. Book Chapters 4 items
          1. The Routledge handbook of tourism marketing - Scott McCabe 2014 (electronic resource)

            Book  Read Fesenmaier, D., & Xiang, Z. (2014). Tourism marketing from 1990-2010: Two decades and a new paradigm pp, 549 - 560

          2. The Routledge handbook of tourism marketing - Scott McCabe 2014 (electronic resource)

            Book  Read Li, X. R. (2014). Linking service-dominant logic to destination marketing. pp. 15-26

          3. Tourism: a modern synthesis - Stephen Page, Joanne Connell 2014 (electronic resource)

            Book  Read Chapter 1 (pp. 1-8) and Chapter 14

          4. The Routledge handbook of tourism marketing - Scott McCabe 2014 (electronic resource)

            Book  Read Stockdale, R. (2014). Managing customer relationships in the era of self-service technologies. pp. 381-394

        2. Journal Articles 1 item
          1. MANAGING VALUE CO-CREATION IN THE TOURISM INDUSTRY. - Cabiddu, Francesca, Lui, Tsz-Wai, Piccoli, Gabriele 2013

            Article 

      2. Further Readings 4 items
        1. Book Chapters 2 items
          1. Marketing: an introduction - Gary Armstrong, Philip Kotler 2015 (electronic resource)

            Book  Read Chapter 1

          2. Tourism: a modern synthesis - Stephen Page, Joanne Connell 2014 (electronic resource)

            Book  Read Chapter 2

        2. Journal Articles 2 items
    3. Week 2 - Destination marketing and marketing planning 10 items
      1. Core Readings 3 items
        1. Book Chapters 1 item
          1. Marketing in travel and tourism - Victor T. C. Middleton 2009 (electronic resource)

            Book  Read Chapter 18 (Topic 1) and Chapters 10, 11 and 12 (Topic 2)

        2. Journal Articles 1 item
        3. Core Viewing 1 item
      2. Further Readings 7 items
        1. Book Chapters 1 item
        2. Journal Articles 4 items
          1. Destination marketing and management: theories and applications - Youcheng Wang, Abraham Pizam, ProQuest (Firm) c2011 (electronic resource)

            Book  Read Wang, Y. (2011). Collaborative Destination Marketing: Principles and Applications. (pp. 259-283)

        3. Online Resources 2 items
    4. Week 3 - The tourism marketing mix and product formulation 7 items
      1. Core Readings 6 items
        1. Books 5 items
          1. Handbook on place branding and marketing - Adriana Campelo, Edward Elgar Publishing c. 2017 (electronic resource)

            Book  Read Campelo, A. (2017). The state of the art: from country-of-origin to strategies for economic development. (pp. 3-21).

          2. Marketing in travel and tourism - Victor T. C. Middleton 2009 (electronic resource)

            Book  Read Chapters 7 and 8

          3. The Routledge handbook of tourism marketing - Scott McCabe 2014 (electronic resource)

            Book  Read Stickdorn, M. (2014). Service design: co-creating meaningful experiences with customers. (pp. 329-344)

        2. Video 1 item
      2. Further Readings 1 item
    5. Week 4 - Consumer buying behaviour, price and place 4 items
      1. Core Readings 2 items
        1. The Routledge handbook of tourism marketing - Scott McCabe 2014 (electronic resource)

          Book  Read Fernandez-Young, A. (2014). Pricing as a strategic marketing tool. (pp. 359-369).

        2. Marketing in travel and tourism - Victor T. C. Middleton 2009 (electronic resource)

          Book  Read Chapters 5 and 15

      2. Further Readings 2 items
        1. Marketing: an introduction - Gary Armstrong, Philip Kotler 2015 (electronic resource)

          Book 

        2. Consumer behaviour: a European perspective - Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg 2016 (electronic resource)

          Book  Read Chapter 7

    6. Week 5 - Marketing communications (promotion) 3 items
      1. Core Readings 3 items
        1. Marketing in travel and tourism - Victor T. C. Middleton 2009 (electronic resource)

          Book  Read Chapters 13, 14, 16 and 17

    7. Week 6 - User-generated content, social marketing, marketing research and semiotics 7 items
      1. Core Readings 6 items
        1. Social marketing: rebels with a cause - Gerard Hastings, Christine Domegan 2018

          Book  Read Duffy, S., & Layton, R. A. (2017). Case study 19, Whale sharks, Ningaloo Reef, Western Australia. (pp. 509-524).

        2. Social marketing: rebels with a cause - Gerard Hastings, Christine Domegan 2018

          Book 

        3. Marketing in travel and tourism - Victor T. C. Middleton 2009 (electronic resource)

          Book  Read Chapter 9

        4. The Routledge handbook of tourism marketing - Scott McCabe 2014 (electronic resource)

          Book  Read Tressider, R. (2014). The semiotics of tourism marketing. (pp. 94-105)

      2. Further Readings 1 item
    8. Week 7 - Creating a marketing plan: assessment week 2 items
      1. Core Readings 1 item
        1. Marketing in travel and tourism - Victor T. C. Middleton 2009 (electronic resource)

          Book 

      2. Further Readings 1 item
        1. Depending on the requirements of your own Marketing Plan, you may draw upon any of the readings from the Tourism and Marketing module.

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