globe
  1. Resource List 17 items
    1. Week 0 - Welcome and Outline 3 items
      1. Encyclopedia of Tourism - SpringerLink (Online service) 2016 (electronic resource)

        Book 

    2. Week 1 - Marketing and tourism marketing 9 items
      1. Core Readings 5 items
        1. Book Chapters 4 items
          1. The Routledge handbook of tourism marketing - Scott McCabe 2014 (electronic resource)

            Book  Read Fesenmaier, D., & Xiang, Z. (2014). Tourism marketing from 1990-2010: Two decades and a new paradigm pp, 549 - 560

          2. The Routledge handbook of tourism marketing - Scott McCabe 2014 (electronic resource)

            Book  Read Li, X. R. (2014). Linking service-dominant logic to destination marketing. pp. 15-26

          3. Tourism: a modern synthesis - Stephen Page, Joanne Connell 2014 (electronic resource)

            Book  Read Chapter 1 (pp. 1-8) and Chapter 14

          4. The Routledge handbook of tourism marketing - Scott McCabe 2014 (electronic resource)

            Book  Read Stockdale, R. (2014). Managing customer relationships in the era of self-service technologies. pp. 381-394

        2. Journal Articles 1 item
          1. MANAGING VALUE CO-CREATION IN THE TOURISM INDUSTRY. - Cabiddu, Francesca, Lui, Tsz-Wai, Piccoli, Gabriele 2013

            Article 

      2. Further Readings 4 items
        1. Book Chapters 2 items
          1. Marketing: an introduction - Gary Armstrong, Philip Kotler 2015 (electronic resource)

            Book  Read Chapter 1

          2. Tourism: a modern synthesis - Stephen Page, Joanne Connell 2014 (electronic resource)

            Book  Read Chapter 2

        2. Journal Articles 2 items
    3. Week 2 - Destination marketing and marketing planning 5 items
      1. Core Readings 3 items
        1. Book Chapters 1 item
          1. Marketing in travel and tourism - Victor T. C. Middleton 2009 (electronic resource)

            Book  Read Chapter 18 (Topic 1) and Chapters 10, 11 and 12 (Topic 2)

        2. Journal Articles 1 item
        3. Core Viewing 1 item
      2. Further Readings 2 items
        1. Book Chapters 1 item
        2. Journal Articles 1 item
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