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  1. LibGuides: Online Library Support and Resources for Your Subject 1 item
  2. Core 1 item
  3. Week 1 4 items
    1. Textbooks 1 item
      1. Marketing. [electronic resource] - Baines, Paul

        Book  Read Chapter 1 and Chapter 5

    2. Articles 3 items
      1. Harvard business review 1937-

        Journal  Read - Prahalad, C. K., & Hamel, G. (1990). The core competence of the corporation. Harvard Business Review, 68(3), 79-91

  4. Week 2 2 items
    1. Textbooks 1 item
      1. Marketing. [electronic resource] - Baines, Paul

        Book  Read Chapter 3 and Chapter 4

    2. Articles 1 item
      1. Harvard business review 1937-

        Journal  Read Porter, M. (2008). The five competitive forces that shape strategy, Harvard Business Review, 86(1), 78-93.

  5. Week 3 2 items
    1. Textbooks 1 item
      1. Marketing. [electronic resource] - Baines, Paul

        Book  Read Chapter 2 and Chapter 6

    2. Articles 1 item
  6. Week 4 3 items
    1. Textbooks 1 item
    2. Articles 2 items
  7. Week 5 4 items
    1. Textbooks 1 item
      1. Marketing. [electronic resource] - Baines, Paul

        Book  Read Chapter 10 and Chapter 11

    2. Articles 3 items
      1. · There is no journal reading this week but you are encouraged to look at industry publications such as Advertising Age and Campaign to look at contemporary issues and trends in media and communications.

  8. Week 6 2 items
    1. Textbooks 1 item
      1. Marketing. [electronic resource] - Baines, Paul

        Book  Read Chapter 9 and Chapter 14

    2. Articles 1 item
      1. · There is no journal reading this week.

  9. Week 7 2 items
    1. Textbooks 1 item
    2. Articles 1 item
      1. Whither Services Marketing? - Christopher Lovelock, Evert Gummesson 08/2004

        Article 

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