Aaker, J.L. (1997) ‘Dimensions of Brand Personality [in] Journal of Marketing Research’, Journal of Marketing Research, 34(3). Available at: https://doi.org/10.2307/3151897.
‘Advertising Age’ (no date). Available at: http://lib.exeter.ac.uk/record=b2470381~S6.
Ansoff, H.I. (1957) ‘Strategies for Diversification [in] Harvard Business Review’, Harvard Business Review, 35(5), pp. 113–124. Available at: https://uoelibrary.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=6769323&site=ehost-live.
Baines, Paul (no date a) Marketing. [electronic resource]. Fourth edition / Paul Baines, Chris Fill, Sara Rosengren. Available at: http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780191087165.
Baines, Paul (no date b) Marketing. [electronic resource]. Fourth edition / Paul Baines, Chris Fill, Sara Rosengren. Available at: http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780191087165.
Baines, Paul (no date c) Marketing. [electronic resource]. Fourth edition / Paul Baines, Chris Fill, Sara Rosengren. Available at: http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780191087165.
Baines, Paul (no date d) Marketing. [electronic resource]. Fourth edition / Paul Baines, Chris Fill, Sara Rosengren. Available at: http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780191087165.
Baines, Paul (no date e) Marketing. [electronic resource]. Fourth edition / Paul Baines, Chris Fill, Sara Rosengren. Available at: http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780191087165.
Baines, Paul (no date f) Marketing. [electronic resource]. Fourth edition / Paul Baines, Chris Fill, Sara Rosengren. Available at: http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780191087165.
Baines, Paul (no date g) Marketing. [electronic resource]. Fourth edition / Paul Baines, Chris Fill, Sara Rosengren. Available at: http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780191087165.
Baines, Paul (no date h) Marketing. [electronic resource]. Fourth edition / Paul Baines, Chris Fill, Sara Rosengren. Available at: http://www.vlebooks.com/vleweb/product/openreader?id=Exeter&isbn=9780191087165.
‘Campaign’ (no date). Available at: http://lib.exeter.ac.uk/record=b2472723~S6.
El-Ansary, A.I. (2006) ‘Marketing Strategy: Taxonomy and Frameworks [in] European Business Review’, European Business Review, 18(4), pp. 266–293. Available at: https://search.proquest.com/docview/225427491/4D557C493CEA433DPQ/1?accountid=10792.
‘Harvard business review’ (1937a). Available at: https://exeter.primo.exlibrisgroup.com/discovery/fulldisplay?docid=alma991012427109707446&context=L&vid=44UOEX_INST:default.
‘Harvard business review’ (1937b). Available at: https://exeter.primo.exlibrisgroup.com/discovery/fulldisplay?docid=alma991012427109707446&context=L&vid=44UOEX_INST:default.
Lovelock, C. and Gummesson, E. (2004) ‘Whither Services Marketing?’, Journal of Service Research, 7(1), pp. 20–41. Available at: http://journals.sagepub.com/doi/10.1177/1094670504266131.
Management - LibGuides at University of Exeter (no date). Available at: http://libguides.exeter.ac.uk/ManagementHomePage.
Morris B. Holbrook and Elizabeth C. Hirschman (1982) ‘The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun [in] Journal of Consumer Research’, Journal of Consumer Research, 9(2), pp. 132–140. Available at: https://uoelibrary.idm.oclc.org/login?url=http://www.jstor.org/stable/2489122?seq=1#page_scan_tab_contents.
Russell W. Belk (1988) ‘Possessions and the Extended Self [in] Journal of Consumer Research’, Journal of Consumer Research, 15(2), pp. 139–168. Available at: https://uoelibrary.idm.oclc.org/login?url=http://www.jstor.org/stable/2489522.
